The Valemour project

The collaboration between La Formica and “Crescere Insieme” made it possible for GEOX FOR VALEMOUR to be realised even in Rimini. The project was born to give a job opportunity to people with intellectual disability, through the realisation of a limited edition collection of the Italian leading company GEOX, known all over Italy for its slogan “the breathing shoe”.
During that period, La Formica collaborated by employing two guys from the association. Thanks to this initiative, people with intellectual disability can learn a profession and face the labour market, through a tutoring program and a working simulation. It is a concrete opportunity of real integration, small but able to create a dream made of normality, independence and of equal opportunities. The protagonists had to colour different materials according to the season (fabric, cloths, leather) that will be used for the production of a collection of accessories for the Spring/Summer collection and the Autumn/Winter collection with brand Geox for Valemour. Since 2015 also Spain has joined this successful project. The teams generally consist of two guys and one educator. Each group receives the merchandise (cloth, canvas, leather and colours), then works on it and sends it back to the parent company. There has been a reward for every single piece of processed material, which was used to cover equipment and labour costs.